P R E S S E M E D D E L E L S E

DigiPippi get girls to change the world with IT and tech

DigiPippi is a non-profit organization, whose purpose is to get girls ml. 7 and 13 years to get an understanding of, how it works and technology. Now DigiPippi established an Advisory Board to live out the ambition to change the world.
Women constitute half of the Danish population. They are consumers of IT and technology – but might as well be creators. Therefore, it is highly relevant to show the girls, the opportunities it, technology and digitization opens up.
"Girls are often very creative, and would like to change the world. Make a positive difference. It is more than ever possible just through IT and technology, for it is the, which can develop, which indeed can create change in the world. We want to show the girls," Narrator Eva Fog, pins and chairperson for DigiPippi.

Diversity is a strength
On the consumer front, the distribution right. Girls and boys, women and men constitute roughly equal parts consumers of all kinds of IT, technology and digital solutions. Nevertheless recorded on it- and tech education is still strong in the boys' favor. The Denmark image will DigiPippi like to change, and the organization is convinced, the seeds should be sown on the girl front already from childhood.
"It makes perfect sense, girls soon will be introduced to the many possibilities in a field som it, where they are just as skilled as boys,” Narrator Eva Fog, pins and chairperson for DigiPippi.

DigiPippis mission is to equalize the gender gap in IT, technology and the digital society. on the girls'
grounds.

The name DigiPippi course become inspiration of Pippi Longstocking written by the author Astrid Lindgren.
"All girls in Denmark know Pippi Longstocking. Both children and adults admire Pippi's courage and faith on themselves. Just this courage and faith in their own abilities we would like to channel into girls, when they stand over it, technology and the digital society, that they do not necessarily have experience in advance,” explains Eva Fog.

Children today are often passive consumers of IT, technology and the digital society. Many do not think in creative development and own creates opportunities. It will DigiPippi like to introduce and inspire, so more girls see themselves as creators.

Strong forces in the Advisory Board to strengthen DigiPippi
Last 2017 conducted DigiPippi recruitment of six members to the Advisory Board. Just after the turn of the year was an Advisory Board consisting of three women and three men founded:

Janne Aagaard, founder and owner of Mediekursus.dk
Henriette von Essen-Quiet, Management Consultant, Mercuri Urval
Mia Eton-McKinsey, Chief Marketing & Communications Officer, Ri A/S
Jan Ståhlberg, Head of Strategic Partnerships, Labster.com
Mads Vad Kristensen, Contact Director, Peytz & Co
Christian Andersen, Sales Director Consulting, Firebrand.dk
Everyone is very strong profiles within the business, and they all have a great desire and the best conditions, to professionalize DigiPippi in favor of even more girls in Denmark.

Jan Ståhlberg, Head of Strategic Partnerships, labster.com, talks about his motivation for participating in DigiPippis Advisory Board.
"I am looking to make a difference in DigiPippis growth and influence. The challenge is not only, how society evolves, but also how we create a strong movement of girls, of the want to get involved and take advantage of DigiPippis work,” says Jan Ståhlberg, Head of Strategic Partnerships, Labster.com.
"In DigiPippi we know exactly, what we do well. Education and ICT-based learning methods to capture girls' interest. We want to combine with professional management and management on growth.
We must create a strong movement of brave girls, who creatively are waking up to, how they can create change in the world,” says Eva Fog, DigiPippi.
On DigiPippi.dk You can read more about the six Advisory Board Members, and their motivation to do voluntary action DigiPippi.

Info for press
Contact at DigiPippi:
Stifter Eva Fog
eva@digipippi.dk
Tel. 20215121
Kontakt hos DigiPippi Advisory Board:
Mia Eton-McKinsey, Chief Marketing & Communications Officer, Ri A/S
mem@ri.dk
Tel: 31770948
Picture attached is DigiPippis Board of Directors and Advisory Board.
Download a PDF version of the press release here.

Back row from left in the picture:
Mads Vad Kristensen, Contact Director, Peytz & Co
Janne Aagaard, founder and owner of mediekursus.dk
Christian Andersen, Sales Director Consulting, Firebrand.dk
Mia Meldgaard, DigiPippi
Anette Tvedergaard Madsen, DigiPippi

Front row from left image:
Marianne Ingeborg, DigiPippi
Eva Fog, DigiPippi
Henriette von Essen-Quiet, Management Consultant, Mercuri Urval

Absent on the photo is:
Mia Eton-McKinsey, Chief Marketing & Communications Officer, Ri A/S
Jan Ståhlberg, Head of Strategic Partnerships, Labster.com
Freyja Finnsdóttir, DigiPippi